TBC Bank
Designing transactional experiences for Georgia
Mobile & Web
Retail & Business
Redesign
0 → 1
Achievements within transactional domains
Transfers main page redesign Q2, 2025
Time to complete a frequent transfer
23s → 9s
Time reduced
Redesigned main page
Streamlining recurring transfers
New smart widgets for Transfers
74%
acceptance rate
Main
Recipients
Scheduled

You transfer 25₾ regularly to Nino
Schedule transfer
Between
my accounts
Transfer to someone
From other bank 24/7
International transfer
Transfer
to treasury
Remittances
Currency exchange
Less
Start new
Transfer
Between
accounts
Remittances
Budget
My transfers
MK
Mariam Kiknadze
GE89TB****0021 • ₾

Khatia Gogua
GE89TB****0019 • $
JM
Jerald Maisuradze
574 12 45 76 • ₾
MD
Matsatso Danelia
GE89BG****0019 • $
Transfers

2₾ is left on KHATIA's card
Add funds
2₾ is left on your card
Transfer from other bank
Home
Products
Transfers
Payments
Exchange more than 2,500₾ and get a better rate
request rate
Scheduled transfers
Adoption increase from
6% →
18%
86.4%
CSAT
Q4
88.6%
CES
Q4
51%
transfers are completed from this section
New section surfaces personalized, data-based suggestions

FX redesign + new feature delivery Q3-4, 2025
58s
time to task
median time taken for rate request process between Oct, 25 - Dec, 25
1,200+
high-value clients
This number represents high-volume conversion clients returned from external channels
52%
conversion rate
10% increase within first 2 months
“What’s new” announcements
via motion design
New retail bank feature launched 0 → 1
Request exchange rate
Updated look and navigation
Rates
Context
Within my first quarter at TBC Bank, I led the redesign of the biggest daily banking domain - Transfers and supported the Payments team as part of a broader effort to improve core transactional journeys. I was presenting this work to the board of directors which got approved as a new direction for how transactional experiences should evolve.
I then took ownership of another critical journey in retail banking, introducing a new capability that allows users to request better exchange rates for currency conversions, alongside a broader redesign of the foreign exchange (FX) domain. This initiative followed the same validation process and was also approved at the board level.
This case study focuses on the Transfers redesign and the introduction of rate request in retail FX.
