TBC Bank

Designing transactional experiences for Georgia

Mobile & Web

Retail & Business

Redesign

0 → 1

Achievements within transactional domains

Transfers main page redesign Q2, 2025

Time to complete a frequent transfer

23s → 9s

Time reduced

Clicks to initiate a transfer

4 → 2 clicks

Interaction cost reduced

Redesigned main page

Streamlining recurring transfers

New smart widgets for Transfers

74%

acceptance rate

Main

Recipients

Scheduled

You transfer 25₾ regularly to Nino

Schedule transfer

Between

my accounts

Transfer to someone

From other bank 24/7

International transfer

Transfer

to treasury

Remittances

Currency exchange

Less

Start new

Transfer

Between

accounts

Remittances

Budget

My transfers

MK

Mariam Kiknadze

GE89TB****0021 • ₾

Khatia Gogua

GE89TB****0019 • $

JM

Jerald Maisuradze

574 12 45 76 • ₾

MD

Matsatso Danelia

GE89BG****0019 • $

Transfers

2₾ is left on KHATIA's card

Add funds

2₾ is left on your card

Transfer from other bank

Home

Products

Transfers

Payments

Exchange more than 2,500₾ and get a better rate

request rate

Scheduled transfers

Adoption increase from

6% →

18%

86.4%

CSAT

Q4

88.6%

CES

Q4

51%

transfers are completed from this section

New section surfaces personalized, data-based suggestions

FX redesign + new feature delivery Q3-4, 2025

58s

time to task

median time taken for rate request process between Oct, 25 - Dec, 25

1,200+

high-value clients

This number represents high-volume conversion clients returned from external channels

52%

conversion rate

10% increase within first 2 months

“What’s new” announcements
via motion design

New retail bank feature launched 0 → 1

Request exchange rate

Updated look and navigation

Rates

Context

Within my first quarter at TBC Bank, I led the redesign of the biggest daily banking domain - Transfers and supported the Payments team as part of a broader effort to improve core transactional journeys. I was presenting this work to the board of directors which got approved as a new direction for how transactional experiences should evolve.

I then took ownership of another critical journey in retail banking, introducing a new capability that allows users to request better exchange rates for currency conversions, alongside a broader redesign of the foreign exchange (FX) domain. This initiative followed the same validation process and was also approved at the board level.

This case study focuses on the Transfers redesign and the introduction of rate request in retail FX.